These handy fact sheets give you the fast facts on a range of topics related to selling Tasmania.
How to sell Tasmania
Learn about Tasmania's key attractions, how to get to the state and the best time to visit. This two-page fact sheet will help you better understand why Tasmania is the only destination where you can slow down, unplug and reconnect.
One of Australia’s finest coastal drives, this 176-kilometre route stretches along Tasmania’s east coast and encompasses pristine coastline, boutique wineries, seafood shacks and a string of holiday towns. Natural highlights include Maria Island, Freycinet National Park and the perfect arc of Wineglass Bay.
Hobart and the far south
From wildlife to city life, a tour of Tasmania’s south spans the compact capital of Hobart, some of the nation’s most evocative convict sites, charming country towns, Bruny Island, the orchards and farm gates of the Huon Valley, and World Heritage wilderness, before finishing at Cockle Creek, the southernmost point you can drive in Australia.
Launceston and the north east
Launceston is one of Australia’s oldest cities, the second largest city in Tasmania and gateway to the north east. The region is celebrated for its rich farmland and cool-climate vineyards, which produce superb food and wines. Highlights include colonial architecture, heritage estates and adventure experiences.
Strahan and the west coast
Strahan is a vibrant town on the shore of Macquarie Harbour on the rugged west coast, at the edge of the vast Tasmanian Wilderness World Heritage Area. Travelling from Hobart to Strahan, the route takes in wilderness areas and national parks, glacial valleys, wild rivers, temperate rainforest, and the mining and heritage towns of Tasmania’s Western Wilds.
As wild trout fisheries become rarer around the world, Tasmania's self-sustaining wild trout stocks in wild places are delivering the thrill of the hunt fly fishers are chasing.
An explosion of new mountain biking trails has catapulted Tasmania to global world-class mountain biking status. The island's compact nature offers undulating terrains and fast downhill rides to challenge even the most experienced riders.
Tasmania's golf courses offer dramatic coastal views built on rugged terrain with many certainly not your average manicured course.
Road Trips in Tasmania
Any road can lead to adventure in Tasmania. The island’s diverse landscapes, compact size and extensive road network make this one of the world’s great self-drive destinations. Add quiet roads, empty beaches, well stocked cellars and an entire lush island to explore.
If there’s one region to forage for the best of Tasmania’s renowned food and drink, it’s across the island’s lush and abundant north. Northern Forage road trips focus on the bountiful food and drink, landscapes and environment of the north, with something new to be discovered around every corner.
Tasmania’s west is known for its wilderness landscapes: cool-temperate rainforests and alpine plains, mountains and glacial valleys, wild rivers and windswept coasts and the unique flora and fauna of the UNESCO Tasmanian Wilderness World Heritage Area.
Head straight to the heart of Tasmania, where living heritage and old-fashioned hospitality can be found at every turn along convict-built roads and country lanes hemmed by hedgerows.
Great Eastern Drive
The Great Eastern Drive meanders through laidback seaside towns along a stunning stretch of coastline and uncrowded, white-sand beaches, and into the hinterland. Take in the perfect arc of Wineglass Bay, and national parks threaded with walking tracks.
Southern Edge road trips are framed by water and defined by the edges of river and sea. Head to Tasmania’s most southern point – next stop, Antarctica. Swing by cider houses for tastings and tranquil waterways fringed with bobbing wooden boats. Take a detour by ferry to Bruny Island for freshly shucked oysters and farmhouse cheeses.