Tourism Tasmania held its Asia Mission 2018 from 17-21 September, with 15 key Tasmanian tourism businesses participating in the event.
The goal of the mission was to increase awareness of Tasmania and secure business from these important Asian markets. The mission was highly successful in building on the success of previous events, establishing new relationships and building upon existing ones.
Accompanied by Tasmanian Premier, Will Hodgman, Tourism Tasmania hosted events in Shanghai, Hong Kong, Kuala Lumpur and Singapore.
The mission enjoyed strong attendance from industry buyers and partners with 55 buyers attending in Shanghai, 59 in Hong Kong (including 16 from Southern China), 51 in Kuala Lumpur and 45 in Singapore.
The mission also generated extensive media and trade media coverage across all markets, including a live radio broadcast with Qingting FM at the Shanghai event which attracted an audience of over 136,000.
For more information on Tourism Tasmania's Asia Mission, download the Asia Mission 2018 booklet [PDF 6MB].
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